FOR FOUNDER-LED B2B COMPANIES
We Will Build and Staff Your Inbound Engineering System That Publishes 10+ Pieces of Content Per Week (In Your Voice)
In 90 days we recruit, train, and place an Inbound Engineer inside your company, then hand you the system they run.
Pick a time with Rob.
30 minute call with Rob.
What we do.
Three moves across 90 days, every date in the contract. Under an hour a week from you, async. No weekly calls.
Extract. We pull what you know into one knowledge base your company owns. Sales calls, customer conversations, decks, docs, the posts you've already written.
- Day 5: the proof-of-voice pack hits your inbox. 5 to 10 finished drafts built from your own material, before anything publishes.
- Day 10: you approve the strategy on a call.
Engine. AI writes the first draft from your material, a senior editor rewrites every piece before you see it, and nothing ships without your approval. 10+ posts a week, in your voice, native to each platform.
- Day 14: your knowledge base is built and searchable.
- Day 21: your first post is live. This one is in the contract.
Transfer. If you have someone sharp on your team, we train them. If you don't, we recruit one out of our candidate pool and place them in your company, full time, running the whole thing.
- Day 45 and day 75: 30-minute reviews of the real numbers: what shipped, and what conversations came out of it.
- Day 60: the handoff. Your person takes over with us supervising, or the placement search completes.
- Day 90: done means 2 straight weeks of content shipped by your operator without us writing a word, with the knowledge base and every playbook sitting in your accounts.
I'm Rob Hoffman. Seven years building Contact, my SEO and AI search agency, and we've never signed a client from an ad or a cold email. Every one came through content. I grew Kleo from $0 to $61k MRR in 53 days and Mentions to $20k MRR in 30 days, with the system on this page.
I run strategy and oversight on your install myself. The day-to-day build goes to my Head of Inbound Engineering, the person who does this for my own companies.
Questions answered before the call
What does it cost?
I give the number on the call instead of the page, because whether it makes sense depends on your deal sizes. It splits into 3 payments across the 90 days. If it doesn't make sense for yours, I'll tell you on the call and save you the second one.
Is this just ghostwriting with a new name?
A ghostwriter rents you their voice by the month. Stop paying and it all stops, with nothing left behind. This ends with your knowledge base in your accounts, a publishing system you own, and a person on your payroll running it. That's why month 1 builds the knowledge base instead of posts.
AI content is slop. I can smell it.
You can, and your nose is right. Raw AI content is slop because a model with nothing specific to draw on writes the average of everything. So the knowledge base comes first, a senior editor rewrites every piece before you see it, and on day 5 you judge the output yourself while it's all still private.
I don't have time for this.
Good, because we built around that. Under an hour a week, async, from your phone. No weekly calls, and 2 scheduled 30-minute reviews across the whole 90 days. If it needed more of you than that, it would die the same way everything else did.
Will these posts actually turn into pipeline?
The metric we build to is inbound conversations booked, not reach or follower count. Those two move independently of pipeline. Every piece ships with a conversion path behind it, and at day 45 and day 75 you're looking at the real numbers with us.
What happens on day 91?
Nothing changes, which is the point. Your operator keeps shipping from the playbooks, out of your knowledge base, on the same cadence. Month 4 belongs to you, not to us.
Is Rob actually doing the work?
Yes, on strategy. I set the direction on every install, and my Head of Inbound Engineering runs the build day to day, the same person who does it for my own companies.